Event management refers to all the activities necessary to create and organize large scale events like concerts, cultural festivals, weddings, and conventions.
These activities include the planning, budgeting, scheduling, selection of sites, security management, arranging of artists or entertainers if required, coordinating with respective vendors, and the coordination between the various teams involved in the event itself. As a skill and profession, event management has grown in popularity and stature tremendously over the last decade, as people have started to realize the importance of event management, the thorough planning involved in events like the ones mentioned above.
In a country as heavily reliant on tourism as UAE, events companies in Abu Dhabi and Dubai have started to play a huge role in the country’s economic advance.
UAE is regularly home to some of the biggest expos, concerts, and conventions in the world, which bring in massive amounts of tourists and investors. Imagine what would happen to a brand’s image if one of their mega events failed? A Case of Failed Event Management
This importance of event management companies can be stressed best through the following case study of an event that ended in disaster, simply because the people in charge of planning failed to account for a few simple things:
In August 2013, phone manufacturer LG decided to give away a few of their new LG G2 phones in a rather creative way – vouchers for the phone were placed in 100 helium balloons that were then released up in the air. The balloons all had one voucher each. What happened next showed LG just how poorly they had planned this. People surged forward armed with knives and BB Guns, all pointed up at the balloons. The event was a huge PR disaster for the Korean tech giants, as 20 people ended up hospitalized.
So, what do we learn from LG’s mistakes?
If you’re going to be dealing with large crowds of people, make sure there’s adequate security available. The reason people safe going to concerts and cultural festivals is that the security outside specifically checks for any kinds of hazardous items on everyone going on. How were the people at LG’s functions allowed to bring in knives and BB guns? Secondly, they also failed to consider all the possibilities when coming up with this creative new way to hand out free phones. It’s the event manager’s job to make sure he accounts for everything that could possibly go wrong, and either changes his program to make the event safer, or keeps a contingency plan in mind. Here comes the importance of event management from skilled professionals! This is why it’s always advisable you contact one of the experienced and professional events companies in Abu Dhabi for your next event. Not only does that free up your resources, the company could end up saving your business millions by identifying a potentially hazardous outcome you hadn’t even considered.
2 Comments
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