Event management refers to all the activities necessary to create and organize large scale events like concerts, cultural festivals, weddings, and conventions.
These activities include the planning, budgeting, scheduling, selection of sites, security management, arranging of artists or entertainers if required, coordinating with respective vendors, and the coordination between the various teams involved in the event itself. As a skill and profession, event management has grown in popularity and stature tremendously over the last decade, as people have started to realize the importance of event management, the thorough planning involved in events like the ones mentioned above.
In a country as heavily reliant on tourism as UAE, events companies in Abu Dhabi and Dubai have started to play a huge role in the country’s economic advance.
UAE is regularly home to some of the biggest expos, concerts, and conventions in the world, which bring in massive amounts of tourists and investors. Imagine what would happen to a brand’s image if one of their mega events failed? A Case of Failed Event Management
This importance of event management companies can be stressed best through the following case study of an event that ended in disaster, simply because the people in charge of planning failed to account for a few simple things:
In August 2013, phone manufacturer LG decided to give away a few of their new LG G2 phones in a rather creative way – vouchers for the phone were placed in 100 helium balloons that were then released up in the air. The balloons all had one voucher each. What happened next showed LG just how poorly they had planned this. People surged forward armed with knives and BB Guns, all pointed up at the balloons. The event was a huge PR disaster for the Korean tech giants, as 20 people ended up hospitalized.
So, what do we learn from LG’s mistakes?
If you’re going to be dealing with large crowds of people, make sure there’s adequate security available. The reason people safe going to concerts and cultural festivals is that the security outside specifically checks for any kinds of hazardous items on everyone going on. How were the people at LG’s functions allowed to bring in knives and BB guns? Secondly, they also failed to consider all the possibilities when coming up with this creative new way to hand out free phones. It’s the event manager’s job to make sure he accounts for everything that could possibly go wrong, and either changes his program to make the event safer, or keeps a contingency plan in mind. Here comes the importance of event management from skilled professionals! This is why it’s always advisable you contact one of the experienced and professional events companies in Abu Dhabi for your next event. Not only does that free up your resources, the company could end up saving your business millions by identifying a potentially hazardous outcome you hadn’t even considered.
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Event planning is a challenging task. And all event planners strive to make it successful through hard work and proper plan. What if no one attends the event? Obviously, all the efforts will be destroyed. In fact, an event’s success chiefly depends on its attendance. Why? Consider this scenario, you planned a high-class corporate lunch for 1000 guests. But what happens is not even half of the estimated number show up. So, it is essential to ensure event attendance for success. The reason is most events like corporate festivals, galas, and product launches intend to spread awareness about a brand. If lesser people attend them, these events won’t get publicity. Moreover, low attendance will also result in the loss of efforts, money, and resources for your company which you can’t afford. So make sure more individuals participant in your event. Now question arises, How to increase event attendance? The answer is simple, hire the services of the best event companies in Dubai to ensure more people attend your show. Professional event management firms in UAE offer holistic services from stage arrangement to RVSP and PR management. Read on for top tips to increase show attendance. Top Tips on How to Increase Event AttendanceArranging a successful event mainly depends on guest attendance. In Dubai, making people attend your show becomes a challenge because there is higher competition in the country. Also, the UAE population is a bit selective than others. Here are some of the amazing tips on how to increase event attendance. Create a HypeEvent planning starts ahead of time. It is because trying to gain attention at the eleventh hour is risky. You can use different forums to create hype through social media and other online sources. To create hype, add some drama or suspense in your social media posts. It will make people curious to know what’s new in the event. As a result, more people will attend the show. Furthermore, send invitation cards to your guest in a timely manner. It will reduce the risks of regret letters from them. Regret letters are those in which guests inform the RSVP managers that they won’t be attending a particular event. Make Something DifferentDubai celebrates different events every day. Did you know which of them gain more attention? The answer is events that offer something unique to the audience. So, try to offer something different and unique to grab attention and increase event attendance. For instance, you can choose a specific theme or a unique venue for a celebration. The aim of doing this is to excite the attendees. And don’t forget to publicize the ‘different’ feature of your event. RVSP ManagementHire a professional service for RVSP management. It is because this service will ensure more guests attend your show comfortably. The organizers coordinate with participants and facilitate them from arrival to departure. This is done to make it easier for more guests to attend an event with convenience. ConclusionAn event’s success largely depends on its attendance. For example, a new product can’t gain more attention unless more people attend the launch event.
Therefore, it is highly important to ensure event attendance. To do this, opt for the services of best event companies in Dubai because professional event planners offer holistic services to the clients – from stage settings to RVSP and knows very well that how to increase event attendance. |
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