Event management refers to all the activities necessary to create and organize large scale events like concerts, cultural festivals, weddings, and conventions.
These activities include the planning, budgeting, scheduling, selection of sites, security management, arranging of artists or entertainers if required, coordinating with respective vendors, and the coordination between the various teams involved in the event itself. As a skill and profession, event management has grown in popularity and stature tremendously over the last decade, as people have started to realize the importance of event management, the thorough planning involved in events like the ones mentioned above.
In a country as heavily reliant on tourism as UAE, events companies in Abu Dhabi and Dubai have started to play a huge role in the country’s economic advance.
UAE is regularly home to some of the biggest expos, concerts, and conventions in the world, which bring in massive amounts of tourists and investors. Imagine what would happen to a brand’s image if one of their mega events failed? A Case of Failed Event Management
This importance of event management companies can be stressed best through the following case study of an event that ended in disaster, simply because the people in charge of planning failed to account for a few simple things:
In August 2013, phone manufacturer LG decided to give away a few of their new LG G2 phones in a rather creative way – vouchers for the phone were placed in 100 helium balloons that were then released up in the air. The balloons all had one voucher each. What happened next showed LG just how poorly they had planned this. People surged forward armed with knives and BB Guns, all pointed up at the balloons. The event was a huge PR disaster for the Korean tech giants, as 20 people ended up hospitalized.
So, what do we learn from LG’s mistakes?
If you’re going to be dealing with large crowds of people, make sure there’s adequate security available. The reason people safe going to concerts and cultural festivals is that the security outside specifically checks for any kinds of hazardous items on everyone going on. How were the people at LG’s functions allowed to bring in knives and BB guns? Secondly, they also failed to consider all the possibilities when coming up with this creative new way to hand out free phones. It’s the event manager’s job to make sure he accounts for everything that could possibly go wrong, and either changes his program to make the event safer, or keeps a contingency plan in mind. Here comes the importance of event management from skilled professionals! This is why it’s always advisable you contact one of the experienced and professional events companies in Abu Dhabi for your next event. Not only does that free up your resources, the company could end up saving your business millions by identifying a potentially hazardous outcome you hadn’t even considered.
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Event planning and execution can take up huge efforts, money, and time. Of course, it is not easy to put mega events without active considerations. What if you do everything to bring ultimate success to your event, but it fails? Failure is not just confined to the incomplete or messy execution of the activities and processes of the event, but participants’ engagement is crucial. It is because events are comprised of not only the process but also the people. A huge crowd of individuals with different perceptions, taste and aspirations are going to attend the event hosted by you. It might be the good news for many people interested in remaining in trends that various events companies in Abu Dhabi and worldwide are utilizing technology effectively. But what is the relation of this to participants’ engagement? It’s clear; events activities are designed in a way that an attendee gets current opportunities to interact with technology and enjoy their productive time at the gatherings. Tips to Integrate technology for events improved engagement Renowned events and meetings tech analyst, Mr Corbin Ball, suggest the use of technology to create an interactive environment during the execution of event’s processes which can help the participants to remain excited and informed. It is because technology is effectively used to enhance the productivity while saving time. Here are the ways in which technology can be deployed in events: Planning Management It will not be wrong to say that effective planning is a crucial requirement for successful events. Therefore, planning should be effective enough to manage resources and time optimally. Quick tip: Using the electronic reminders and notes keeping apps can significantly help the event managers to optimize their work. Further, electronic invitations will help the visitors to reach on time. Marketing and Advertisement No event can make a strong impact without having strong marketing. Traditional means of marketing are no doubt effective but technological modes has impressive. Email marketing can potentially help the managers to get their task done effectively. Not only this, the use of social media has gained a central position in the marketing over the years. It is because millions of people are using social networking websites 24/7. Quick Tip: executing social media campaigns through Facebook, Pinterest, Instagram and Twitter should be used actively to create an impression on the event's participants. Integration of Virtual Reality Event companies are operating in every nuke and corner of the world including Abu Dhabi which enables them to foster the latest trends in event management. So, these can be considered as the big guys in the industry to get inspiration for better management of your next business gathering. Virtual reality is an innovative means of enabling the people to get a real experience of the things. For instance, if your company deals in an automobile, you can offer your event attendee to get a ride over the most expensive vehicle through virtual reality. It will not only help the participants to know about your product but also will excite their nerves to stay in the event until the end. Quick Tip: The integration of virtual reality should be aligned with the theme, goals and objectives of the event. Final thought
To sum up, events, meetings and gatherings have a considerable positive impact on business sustainability and reputation of the corporations. Don’t forget to consider events companies in Abu Dhabi for better management of your events. |
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