Name one thing where you are not able to see technology? It is everywhere from home to classrooms to offices and even in the events. Nothing is complete without the integration of technology. The event industry is growing by leaps and bounds across the globe, and it is no different in the case of UAE. The market value of the industry is immense, and it’s getting bigger with every passing day. When everything is dependent on the technology then how come this industry can grow without incorporating it. Customers are expecting the events to be technologically advanced so that it will meet the needs of today. Having said that different event companies in Dubai are using different highly developed approached to have technologically updated events. With significant importance, it is essential to know how the technology is changing the event industry by storm. Here are top four technological advancements which are leading the event industry by storm: Mobile Ticketing:Gone are the days when there were landline phones and then came the Era of normal Nokia type cell phones, but now it is the age of the smartphone. Everyone has it, and they are using it like a pro. The availability of smartphones is making headlines in all the industries and events are no exception. Using mobile people now can easily buy the tickets for the events. It is just giving the vendors more opportunity to manage tickets in a simpler fashion. Mobile apps are more convenient as compared to website pages, and it is time the events managers collaborate with the mobile service providers to give their customers the best experience. More Event Revenue:With the integration of technology, the turnover for an event can be increased by up to 20 percent. For example, social media usages can be one of the greatest approaches for the marketing. But on the other hand, it is also cost-effective. There are so many other ways technology can be used in a smart way to be cost effective for an event. Data Of The Participants:Okay, this might be new to so many people, but big data is a gem of a thing in the event industry. The data of the attendants can help you connect with the events and how to drive traffic for your event. Knowing more about attendees is always an edge and plus point. When you are aware of your participants, then you will be able to market the event right and also bring something for the targeted audience in a way. Digital Elements:One of the most trending things in the event industry is the use of technology in marketing. Think about those digital GIFs on the roadsides or on the websites. People are no longer fan of still images with lots of texts because they are more into more continuous marketing. Next significant element is that they are not in favor of carrying cash around, so technology comes as a savior in the form of online payment method. SUMMING UPBeing an event organizer you should be aware of how technology can be your best bet when it comes to events in Dubai.
You need to be like professional event companies in Dubai who know how to set up a memorable event that too with the most revenue. With the right technology implemented you can have a competitive advantage.
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Event planning and execution can take up huge efforts, money, and time. Of course, it is not easy to put mega events without active considerations. What if you do everything to bring ultimate success to your event, but it fails? Failure is not just confined to the incomplete or messy execution of the activities and processes of the event, but participants’ engagement is crucial. It is because events are comprised of not only the process but also the people. A huge crowd of individuals with different perceptions, taste and aspirations are going to attend the event hosted by you. It might be the good news for many people interested in remaining in trends that various events companies in Abu Dhabi and worldwide are utilizing technology effectively. But what is the relation of this to participants’ engagement? It’s clear; events activities are designed in a way that an attendee gets current opportunities to interact with technology and enjoy their productive time at the gatherings. Tips to Integrate technology for events improved engagement Renowned events and meetings tech analyst, Mr Corbin Ball, suggest the use of technology to create an interactive environment during the execution of event’s processes which can help the participants to remain excited and informed. It is because technology is effectively used to enhance the productivity while saving time. Here are the ways in which technology can be deployed in events: Planning Management It will not be wrong to say that effective planning is a crucial requirement for successful events. Therefore, planning should be effective enough to manage resources and time optimally. Quick tip: Using the electronic reminders and notes keeping apps can significantly help the event managers to optimize their work. Further, electronic invitations will help the visitors to reach on time. Marketing and Advertisement No event can make a strong impact without having strong marketing. Traditional means of marketing are no doubt effective but technological modes has impressive. Email marketing can potentially help the managers to get their task done effectively. Not only this, the use of social media has gained a central position in the marketing over the years. It is because millions of people are using social networking websites 24/7. Quick Tip: executing social media campaigns through Facebook, Pinterest, Instagram and Twitter should be used actively to create an impression on the event's participants. Integration of Virtual Reality Event companies are operating in every nuke and corner of the world including Abu Dhabi which enables them to foster the latest trends in event management. So, these can be considered as the big guys in the industry to get inspiration for better management of your next business gathering. Virtual reality is an innovative means of enabling the people to get a real experience of the things. For instance, if your company deals in an automobile, you can offer your event attendee to get a ride over the most expensive vehicle through virtual reality. It will not only help the participants to know about your product but also will excite their nerves to stay in the event until the end. Quick Tip: The integration of virtual reality should be aligned with the theme, goals and objectives of the event. Final thought
To sum up, events, meetings and gatherings have a considerable positive impact on business sustainability and reputation of the corporations. Don’t forget to consider events companies in Abu Dhabi for better management of your events. |
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